For the purposes of brevity this piece starts with a few assumptions.

This way, when they find the website of a local business relevant to their 
research and have had a good look at their site, the 
first thing they usually do is call up the company or directly visit them.

o Examine your competitor's search engine optimization strategies to help you understand what measures you 
need to take in order to increase your chances 
of outperforming their sites in organic rankings.


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